If you close sales by phone, quote or meeting, your ads only ever see the enquiry. This connection sends each closed deal and its value from HubSpot back to TikTok, so your ads learn to find more paying customers, not just more form-fillers.
A form submission tells TikTok someone was interested. Whether they paid is recorded later, in your CRM. Without a link back, TikTok treats every lead the same and keeps bringing you people who enquire but don't buy.
What it costs you: ad budget spent attracting leads that never turn into revenue.
Live walkthrough from our Engineering Lab, using a demo deal · Open on YouTube ↗
$ php artisan hubspot:sync-closed-deals TikTok offline conversion sent … "code":0, "message":"OK"
Excerpt from the recorded terminal session. This lab run used a demo deal, so it shows the connection works end to end. The effect on your ads is measured on your own account.
Tell us which CRM and ad platforms you use, and we will tell you whether this can be connected.